CR7 - Beat The Clock. PokerStars

Launch ad for ‘PokerStars - Beat the Clock’. Starring Cristiano Ronaldo.

We see Cristiano Ronaldo experiencing a mix of emotions as he plays a time ticking game of poker on his smartphone. Each emotion is visualised as his pokerface changes concluding with a victorious lion roar as he wins.

Time with talent: 2hrs
Media: Global - TV, VOD, Digital - Paid Social. PR.
Role: Lead Creative + Art Direction.